The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

The Official SaaStr Podcast: SaaS | Founders | Investors

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Make Your Customer the Hero

Make your customers the hero and celebrate them. Building trust is essential, but it's harder than ever. Invest in making your customer the hero, and you are going to see that your growth will accelerate. The best examples i can give you is to why this matters: A n r r at the time of ipo for some of the more successful ip os of the last few years. Snowflake set a high bar by being 68% aspirational when they launched their product.

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