I started writing blogs for m somebody had given me the opportunity to write. I studied logy as an undergraduate in school, but u but i seize the opportunity to start writing on this blog. And and i did that for a little while, and then i had the idea of doing a film. The documentary was sort of my big, my first big, sort of outing and this topic. It was like a, i, i ie, self funded the teaser we created, and i worked really hard at making it compelling. That eventually snowballed into a book deal with Liebren o bren Saar which is what you do when you're trying to make your own content go viral