Introduction

Douglas Burdad: Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. David C. Baker is an author, speaker, and consultant in the expertise marketplace. He has written five books, advised over 900 firms and keynoted conferences in over 30 countries. After the interview, David is going to tell you how you can win a copy of his book The Business of Expertise.