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RORY SUTHERLAND: INSIDE THE MIND OF A MARKETING GENIUS

Great Company with Jamie Laing

CHAPTER

Evolving Entrepreneurship and Societal Trends

This chapter examines the transformation of entrepreneurship into a trendy identity, particularly among the youth, while emphasizing the human need for authentic conversation amidst modern entertainment. It discusses the interplay of trends in marketing, societal perceptions, and the unpredictability of consumer behavior, relating these concepts to cultural norms. Additionally, the chapter critiques the 'winner-takes-all' effect in viral content, highlighting the disparity between popularity and merit in various domains.

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