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Robin Wigglesworth, Editor, Alphaville

Alpha Exchange

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The Stock Market in the Sixties

By the late sixties, into the seventies, there was this entire aspect of academic finance that was essentially focused on testing. Some academics had started studying some of these things but frankie didn't have compe sir harryw markewits and others of big character. But from ea, one of the real foundational moments was when merril lynch basly fundered a massive study of the us. Stock market. And they did it because they wanted to sell stocks to ordinary americans in the sixties. They we gong to take out and add as big page add saying, here's everything yu needted about stocks. You should buy them. Thee a

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