Reishi: Biopsychology is understanding unarticulated needs. Even a five year old child understands how to use biopsychology to get something from their parents, right? So essentially, this is just a professional career around those human traits that we've been utilizing for 200,000 years. We don't understand exactly how they're navigating this area and the job of biopsychologists is to help them do it.
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify