S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
00:00
How I Become an Author
At Clorox, I was a brand manager. At Chiquita, I was in charge of new products and in marketing. When I went to VF, it was innovation, but it was interesting. A lot of those new ideas were about brand building. And so that's why I wrote my first book, which was iconic advantage. And now the second book is friction.
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