Identifying the 'Secret Sauce' and Building an Audience

This chapter discusses the importance of identifying and promoting the 'secret sauce' in an online course business, drawing a parallel to the success of a fast food restaurant specializing in chicken fingers. It explores audience building strategies through content marketing on platforms like Instagram, TikTok, and YouTube. The chapter also emphasizes the significance of designing the first version of a course using post-it notes to represent target audience and desired outcome.