Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
The Importance of a Proof Point Partnership Pact
After an agency partnership occurs SOW, you get something called an SLA service level agreement. We were very deliberate to call it a partnership pact because at the end of the day, what we want our clients to recognize is this is a partnership. So everything about this document has been scrutinized and reimagined and re-envisioned to better align with our philosophy around relationships, building.
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