Emojis are a great way to stand out in the inbox but it's not something that everybody should be using or should be using. I don't like a Monday morning launch for D2C even if maybe your open rate doesn't suffer. Tuesday, Wednesday, Thursday are great launch days. Friday is actually a great open day but it's a little scary if you don't have your devs online so we don't do that and then the product is shipped till next week.