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Leverage the Power When It Is Greatest
The power that you will derive from the insight that you shared that caused one of the earlier variables to change, is greatest in that moment got it. So leverage the power when it is greatest. The last variable, which is kind of a wrap up, your calling the next step, where do we go from here? And your saying that this is best handled in an actual conversation. We often talk about derailing a pitch. Even if this isn't a pitch, it's just a client dictated selection process. If you find a prospect who's willing to have a conversation with you, it's such a potentially powerful moment. You've created the opening. Step into it and drive the next