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How This Founder Raised £13m With No Product or Revenue

Matt Kelly | The Midnight Pod

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How to Scale a Brand Internationally?

I think some businesses, like if you're relying on lower repeat repurchase rate or you have something that people buy once or twice in a two-year period, then you're going to cap out sooner probably in a market as well. So therefore, horizontally scaling would be a bigger benefit. But I guess your business itself in a way that you must have pretty good LTV, pretty good. Yeah, I mean the economics are really strong. That's what's helped us like raise this recent funding ground and all of that. There's also a lot of decisions. I think you're making business there irreversible that people don't value. Like launching a neon sign brand.

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