Grilling Deena Shanker of Bloomberg on Plant-based Meats As Trend or Fad
The Plantbased Business Hour
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Is This a Trend?
I just don't think that American consumers make their choices based on the environment. Ultimately, they really make the choice with their wallet. It's so price-driven. As the price comes down, I think there'll be more mass adoption. Even if consumers aren't making the choice, governments are and industry is.
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