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164 Adrian Ferrero on how giving farmers insights into the soil microbial community is key to regenerative agriculture

Investing in Regenerative Agriculture and Food

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What's the Second Trigger?

We were featuring some newspapersd we started talking about their problems. We realized that they didn't know much about these intractions a men. There was really basic, little knowledge about that. And even the origin of the microbes a fermentin the wine, which is the vinyard,. They didn'tn have any, any source of data. That was the trigger that put us the fobus on agriculture. Because iflso starting in vineyards was really smart, because disindustry this specific needs, they're really open to innovation. It's been an enterpreise about talenting yourself and looking for the impossible. So more difficult it is, more challenty, more

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