Puma's Marketing Evolution and Innovation

This chapter reflects on Puma's transformative journey over the past eight years, focusing on its impressive growth and strategic entry into the basketball category. The discussion emphasizes innovative marketing strategies, particularly the integration of new roles like creators and influencers, and the brand's successful campaigns, including 'Forever Faster' and 'See the Game Like We Do.' Additionally, it highlights the importance of a multi-channel approach in modern marketing and the balance between internal and external collaborations.