In this episode, Davide Villa speaks with John Lunn, CEO of Gr4vy, about the transformative role of payment orchestration in the payments industry. They discuss the definition of payment orchestration, its benefits for merchants, and the importance of flexibility in payment systems. John shares insights on founding Gravy to address industry frustrations, the significance of tokenization, and the critiques surrounding payment orchestration. The conversation also explores future trends such as stable coins and agentic commerce, emphasizing the evolving role of payments in business.
Show Notes:
In this episode, Davide Villa of Edgar, Dunn & Company talks with John Lunn, CEO and founder of Gr4vy, about how payment orchestration is redefining the way merchants manage payments. From redundancy and scalability to tokenization and network tokens, John explains why orchestration is no longer just an optimization tool but a critical part of merchants’ infrastructure.
They also explore how global payment rails—from Brazil’s Pix to India’s UPI—are reshaping commerce, and why orchestration enables merchants to adapt quickly, test new methods, and negotiate better terms with PSPs. John shares how orchestration eliminates single points of failure, boosts flexibility, and even turns payments into a competitive advantage.
Join us as we explore how orchestration, new payment models, and emerging technologies like stablecoins and agentic commerce are transforming financial services worldwide.
In this episode:
- Why payment orchestration is becoming essential for merchants
- How orchestration boosts redundancy, scalability, and flexibility
- The role of tokenization and network tokens in reducing fraud and improving customer experience
- How merchants can negotiate better PSP terms with orchestration
- The cost savings of routing debit payments to the right networks
- Why payments can be a competitive advantage, not just a utility
- The rise of new payment rails like Pix, UPI, and FedNow
- How orchestration enables merchants to test and switch payment methods quickly
- The potential of stablecoins in remittances and high-value transactions
- Opportunities and risks of agentic commerce powered by AI agents
Resources:
LinkedIn: https://www.linkedin.com/in/johnclunn
Website: https://gr4vy.com
