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Improving Outbound & Growing Your Sales Pipeline with Christian Banach

Sales Players

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Email Marketing

I've always prided myself in having like an eight step sequence. And that's probably maybe four, five emails at most. But I've had a couple of colleagues and managers and leaders say, it's not long enough. You've got to do an 18 step sequence that spans an entire month. In some personas that I've sold to particularly more on the technical dev side, I'll follow them on Twitter because that's a popular medium for, you know, more technical.

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