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How to Sell to Sophisticated, Cautious, and Skeptical Buyers with Jeremy Miner: An EOFire Classic from 2022

Entrepreneurs on Fire

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The Psychology of Sales Transformation

This chapter explores how sales is fundamentally about facilitating change for prospects, emphasizing the importance of addressing their resistance to change. It provides techniques for creating urgency, fostering collaborative dialogues, and focusing on the results of solutions rather than the products themselves.

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