Engineers are better at grading other engineers, but they don't tend to enjoy doing it. Recruiters tend to have way more power than you might think. To architect something like ride sharing, you had to really understand all of the people involved. You can make huge changes in human behavior by understanding their motivations.
Dalton Caldwell and Michael Seibel talk about the importance of understanding incentives and doing research when it comes to building a world-changing startup.
To create Rookies Mistakes we asked YC founders: Is there a simple fact you wish you knew when you started your company or a rookie mistake you wish you could take back?
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