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Drew Green's Indochino Creating Custom Clothing for Men and Women

The Retail Pilot

CHAPTER

From Court to Custom: The Indochino Journey

This chapter explores the transformation of a former university basketball player into a successful entrepreneur with the launch of Indochino, the world’s largest custom apparel brand. It covers the company's evolution from online sales to a strong omnichannel presence, highlighting the importance of customer-driven customization and strategic partnerships in their growth.

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