Why Do You Want the Orange?

The idea is that in terms of, on the surface, it looks like the sisters have these positions that are opposed to each other. But once you talk about, once you ask them that magic question: why does this matter to you? It becomes instantly obvious that there's a better solution. And when you do that better solution, what you do is you create, you basically double the amount of value, right? So that idea is the kind of buy, if you can switch that conversation from surface level positions to underlying interests,. You can invent these options that were not obvious before.