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404. Unreasonable Purpose with Will Guidara

The ONE Thing

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The Importance of Unreasonable Hospitality in Business

Everybody has the ability to be in the hospitality service immediately rings. There's still a customer at the end of the day that you can choose to build an amazing relationship with and wow them with but I just think people forget it yeah. Some of the companies I've been spending the most time with over the last six months are b2b businesses. People have been treated like commodities for so long that it's actually an unfair competitive advantage if in the b2b space you start bringing hospitality with the table. It brings a sense of purpose to the work that doesn't exist in its absence.

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