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The Superpower of Working in an Agency
I think that's a blessing of being in an agency. You make it part of your job to seek sort of cross category challenges and cross category solutions so you can bring them to spaces that they otherwise wouldn't belong. How might we see two different species of organization do that when faced with the same challenge? It's not water, but it could be triggering action like we're talking about. It could be enhancing loyalty. This is what sort of constraints does that pose us and therefore what have we converged in the upper stambled economy in other industries and categories?