Do We Emphasize the Tangible Goods With Less Emphasis on the Service?

There's also a whole side issue there discussed in length in the price strategy book, but about the net profitability of a premium choice and so forth. Do we emphasize the service with less emphasis on the tangible goods or do we emphasize the tangible goods with more emphasis on the service? It's much more complicated than that. When simple math tells you that you improve the odds of a yes, if there are three yes choices and only one no choice to choose from.