66: Triggers - Creating Behaviour That Lasts
Cortex
00:00
What I Like About This Book?
The book was published a few years ago before the word became slightly ridiculous. It's very peculiar. Trickers are one part of many more parts to the systems and ideas that Goldsmith is trying to put across. So I don't know why they chose triggers. There's a whole bunch of other things, and I'm absolutely convinced they were just meeting at the publishers somewhere where they were trying to think of what the title should be.
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