What's the Point of Features and Benefits Selling?

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Col says features and benefits sellings are important only if you're selling the features and benefits that people want to buy. He sees a lot of potential buyers in front of them, and they talk them out of the sale because they're doing features and benefits sales. Col: "If it's great features and benefits but not what your customer is looking for, maybe there's something wrong"

Cole is the founder of Thrive: Make Money Matter, an entrepreneur, investor, and an award-winning speaker. His vision behind creating Thrive: Make Money Matter is to change the way businesses are run forever, creating a new breed of For-Purpose Entrepreneurs directing profitable businesses that focus on a local or global initiative.

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