How To Master Sales, Persuasion, and Influence with Cole Hatter
Entrepreneurs on Fire
00:00
What's the Point of Features and Benefits Selling?
Col says features and benefits sellings are important only if you're selling the features and benefits that people want to buy. He sees a lot of potential buyers in front of them, and they talk them out of the sale because they're doing features and benefits sales. Col: "If it's great features and benefits but not what your customer is looking for, maybe there's something wrong"
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