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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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What's the Ideal Upsell From a Mascara?
Clavio: We know like 70% of our customers have gone through a quiz, which is bonkers high. And with the amount of skews we have, it's not like a Ollie Pup once soda,. So we see so much based on buying behavior. But I think in subscription land, it's like if we know that somebody subscribed to a mascara, two months later, we know that the ideal upsell from a mascara is a miracle bomb because those two products usually go well together. Clavio: Most brands spend way too much time thinking about which product they should upsell. If you upsell one single product, you'll make more money than stressing
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