M&A Talk: #1 Podcast on Selling a Business cover image

8 Simple Ways to Increase the Value of Your Business

M&A Talk: #1 Podcast on Selling a Business

CHAPTER

Customer Satisfaction

You don't want to have customers that are lukewarm because the minute you tell them that your company is changing, they may just leave. If you're on a one to five scale, you want fours and fives for probably between 70 and 90% of your customers, at least. But I'd say the majority are very, very low on that scale. It's pretty hard to get that up into the high numbers there.

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