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2min chapter
8 Simple Ways to Increase the Value of Your Business
M&A Talk (Mergers & Acquisitions), by Morgan & Westfield
Customer Satisfaction
You don't want to have customers that are lukewarm because the minute you tell them that your company is changing, they may just leave. If you're on a one to five scale, you want fours and fives for probably between 70 and 90% of your customers, at least. But I'd say the majority are very, very low on that scale. It's pretty hard to get that up into the high numbers there.
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