This chapter discusses the importance of focusing on building relationships in sales rather than just focusing on the transaction. It emphasizes the need for real work ethic and determination to invest in ongoing relationships with customers, and highlights the importance of integrity and authenticity in sales.
There's always more to say about sales. In this second episode dedicated to the topic, Andy Frisella talks about the importance of listening, focusing on your strengths, showing customers appreciation, and being "The Guy."