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8min chapter
Exchanges #370: Die dynamischen Giganten des Onlinehandels
exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel
Plattformökonomie im Onlinehandel
Dieses Kapitel beleuchtet den Einfluss globaler Plattformen im Onlinehandel und deren Anpassung an lokale Märkte. Dabei wird das Vertrauen in innovative Ansätze wie das Shopee-Guarantee gestärkt und die Zusammenarbeit mit YouTube als Reaktion auf Wettbewerber wie TikTok-Shop analysiert.
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