Banking Transformed with Jim Marous cover image

Predicting the Unpredictable: Banking's Next Decade

Banking Transformed with Jim Marous

CHAPTER

The Shift towards Investment Model in Banking

The speakers discuss the changing landscape of banking, highlighting the shift towards an investment model where customers are willing to pay for financial institutions' knowledge and value in managing their money. They explore examples of companies like Amazon that customers trust and are willing to pay for, even without specific articulation of the extra value they receive. The chapter concludes with a discussion on the potential emergence of fully artificial intelligence banks and the challenges they pose for regulation and licensing.

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