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148 The Business of Expertise by David C. Baker

The Marketing Book Podcast

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How to Make a Difference Between Hobby, Job, and Enterprise

"It's a private interview process about how to make the difference betweengeboard managers at probably a lot of different old companies," he says. "The first goal is I wanted to do really effective work for clients, but I also wanted to be filthy rich." He adds: "I'm not trying to make people better hobbyists or give them better jobs ... I wanted them to be very successful entrepreneurs"

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