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Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669
This Week in Startups
Are You Overly Reliant on Paid Social?
We've been very careful from day one not to be too reliant on any given channel. So we do a huge amount of influencer marketing, podcast, TV and direct mail. We built the business deliberately to avoid that risk. And so that's not to say we haven't been impacted at all, but we've been lucky"
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