
#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice
Winning the Challenger Sale
Is There a Mutual Clothes Plan?
"I think one of the big mistakes I made earlier on with a mutual clothes plan and I'm doing air quotes that no one can see, which is something I've got to learn to stop doing," he said. "It's really not about us, at least not if we want it to be a useful tool for the buyer." He added: 'There's just as much value in doing this for them as there is us'
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.