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#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice

Winning the Challenger Sale

CHAPTER

Is There a Mutual Clothes Plan?

"I think one of the big mistakes I made earlier on with a mutual clothes plan and I'm doing air quotes that no one can see, which is something I've got to learn to stop doing," he said. "It's really not about us, at least not if we want it to be a useful tool for the buyer." He added: 'There's just as much value in doing this for them as there is us'

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