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Company. Meta Platforms: From Dorm Room to Global Dominance

The Synopsis

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Facebook's Intentional Versus Discovery Ad Engine

Facebook has a unique position in terms of direct response advertising. Google and Amazon are really the intentionality. That's what I'm looking for where Facebook and Cheryl Sandberg really coined this early into their strategy, which was like this discovery ad engine. And so we're going to do this by leveraging all of this information our users have told us about themselves.

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