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Bobbie Baby Co Passed $100m In 2 Years. It Could Have Been 2x That. (With Cherene Aubert)

The Andrew Faris Podcast

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Building a Business on LTV to CAC

I think it's sort of the fundamental thing that makes D2C D2C at this point. And I've seen some pushback on that recently. Some people are saying, ah, don't build off of LTV to CAC. Don't do that because like you should be first sort of profitable. That's a really silly thing actually. If you actually have massive LTV, you could actually be costing yourself like millions of dollars in your valuation.

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