Navigating AI and Data Cleanliness

In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the 2025 Responsive Nonprofit Summit. We’re diving deep into one of the most overlooked assets in the nonprofit world: data.

Fundraising veteran T. Clay Buck and neuroscience-PhD-turned-AI-CEO Tim Paris explore why clean data isn’t just a tech concern, it’s a fundraising necessity.

From the dangers of messy data to the exciting frontier of predictive and agentic AI, Clay and Tim break down:

• How poor data leads to lost revenue

• Why every data point represents a real, generous human

• What AI can (and can’t) do without clean donor records

• How to protect data privacy in an AI-powered world

• Practical steps for nonprofits to build a data-first culture

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist