The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 670: CRO Confidential: Why The First Rule You Know About Building Software is Wrong. Rippling CEO Parker Conrad's Theory of the Compound Startup. Hosted by Sam Blond, Partner at Founders Fund

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Advantages of Building a Compound Startup

There are these five advantages that you have and generally speaking you want to build products where those five advantages are maximized. The first one was like integration with the other products that you've already built. We look for products where employee data matters in a lot of other areas outside of HR. It's about middleware and rippling which are the sort of platform components the elements that we try and build once and then reuse across our products things like reports and workflow animations and permissions and approvals.

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