In Depth cover image

Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)

In Depth

00:00

Crafting Stripe's Brand Identity

This chapter recounts the early marketing journey at Stripe, beginning with the significant product launch of multi-currency support in 2013. It emphasizes the importance of meaningful metrics, brand consistency, and collaboration across departments in shaping a strong organizational identity in a fast-paced tech environment.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app