The SaaS Podcast: Build, Launch & Scale Your SaaS cover image

0 to $1M ARR: Customer Discovery Before You Build a Product

The SaaS Podcast: Build, Launch & Scale Your SaaS

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The McKinsey Approach to Building a Product

The company has raised more than $100 million in venture capital. It's been valued at over $1 billion, according to a recent valuation report. Founder and CEO says he took the McKinsey approach of looking for tailwinds before jumping into building product. He also did some practical work such as interviewing store managers about what they knew about their target customers.

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