Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#156: Using "Peer Prospecting" to Book Meetings With VPs and Executives More Easily (Junior Lartey)

Hey {First Name}, An Insider's Guide to Outbound Sales

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Are You Building a Critical Mass?

Picke: I run two campi one is my typical, as you mention, like topdown. That's the vpcels the sales manager, sells leaders. And then i have the account executive campaign, which is pure prospecting. Let's say i'm going to prospect into a company. I literally separate them and run them simultaneously with every company that i prospect. They are getting this pure prospecting message from me. Then leadership is usually like two to three cells leaders that i'm trying to also get in front of. We'll see where it goes.

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