Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
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Is There a Reversion to Behavior Economics?
Advertising is a multi billion dollar persuasion machine in all its guises. If ever there's something that's in dire need of p r, it's andane. i was fascinated last year when he had the likes of extinction nd rebellion on his radar. I've always thought kind of great ising and gret communication. But as bill burnback said, actually it comes right out of the product. It comes out of a truth of the product, rather than its being a conceit or a spin or a lie.
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