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676: How to Change People’s Minds, with Michael McQueen

Coaching for Leaders

CHAPTER

Understanding the Psychology of Change

This chapter explores the complexities of influencing opinions and the significance of individual agency in achieving genuine transformation. It discusses the limitations of factual presentations in swaying entrenched beliefs, highlighting the emotional barriers that often impede change. The conversation emphasizes the need for empathetic approaches that acknowledge the psychological factors influencing resistance to new ideas.

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