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4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far
Nir And Far: Business, Behaviour and the Brain
The Four Steps of the Hook
Products that can shuttle customers through the four steps of the hook more quickly than competitors stand a good chance of winning over to new routines. For example, take snap chat, the massively popular messagin ap, which 77 % of american college kids say they use every day. Whereas using facebook involves scrolling through a cluttered news feat of ads, posts from distant acquaintances and message from tragically uncool relatives, snapchet delivers pure hih octane excitement.
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