Rationalization of Unwanted Circumstances and Attitude Shifts

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Exploring the phenomenon of rationalization and its impact on attitudes when facing personal or societal challenges. A preliminary study on the ban of plastic water bottles in San Francisco is presented, along with plans for further research on unpopular laws.

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When faced with an inescapable and unwanted situation, we often rationalize our predicament so as to make it seem less awful and more bearable, but what if that situation is a new law or a new administration? The latest research suggests that groups, nations, and cultures sometimes rationalize the new normal in much the same way, altering public opinion on a large scale.

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