Decoding Pricing Strategies through Stories

Make smarter choices when deciding how to price your product or service by arming yourself with an understanding of the psychology that contributes to consumer behavior. Behavioral economist, author, and Brainy Business Podcast host Melina Palmer joins On Leadership to share how to build consumer curiosity, present information in a clear and concise manner, and get out of your own way when making tough decisions about pricing in your business.

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