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20min chapter
Melina Palmer: The Truth About Pricing
FranklinCovey On Leadership with Scott Miller
Decoding Pricing Strategies through Stories
The chapter delves into the psychology of consumer behavior through a story about chocolate chip cookies and how pricing strategies go beyond just the product and price. It emphasizes the impact of subtle cues like priming, framing the sale, scarcity, and herding behavior on purchasing decisions. The discussion further explores the importance of distinguishing between quality-based and value-based pricing approaches in different business contexts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode