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How Easy Is It to Start an Active Web Brand?
Shreddy is an app that allows users to make and sell their own clothing. The company was founded in 2012 by former fashion stylist Emma Watson. Shreddy now has a range of products on sale, including Tala bra bands for £20.
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In this episode I sat down with CEO and former influencer Grace Beverley. Grace started two companies, SHREDDY and TALA, all while studying at Oxford University. She then published the book ‘Working Hard, Hardly Working’, and is a Forbes 30 Under 30. In the conversation we chat about managing your side hustle, Grace’s journey away from being an influencer, and the best ways to build sustainable businesses. Grace also has some great advice about self-care and managing burnout which more and more of us are grappling with, whether we realise it at the time or not. Hope you enjoy!
0:00 Intro
2:20 Being a music scholar
7:25 Do you monetise something you love?
14:17 Are side hustles toxic?
20:08 Becomming an influencer
28:43 Fear of posting
35:56 The multiplier effect of making money
44:30 Building long-term income
51:21 Pivoting from being an influencer
1:00:00 Optimising business potential
1:18:08 Sustainable fashion
1:35:32 Working hard, Hardly working
1:46:22 Setting goals
1:54:57 Burnout
2:00:20 Grace’s favourite books
Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/
Sponsored by Shortform
This episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. It’s like your smartest friend teaching you about a book. Go to https://shortform.com/deepdive to get 20% off the annual premium subscription.
Sponsored by Shopify
This episode is kindly brought to you by Shopify. Shopify offers an easy to use, all-in-one commerce platform for anyone -regardless of technical ability and experience - to start, grow, and manage a business. Shopify lets you sell online, in-person and on all major social platforms and it’s what I’m using to sell my essentali stationary as well as upcoming digital and physical products. To give Shopify a try, go to https://shopify.com/aliabdaal.
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Listen to the best highlights from the podcasts you love and dive into the full episode