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Embracing Technology and Multiple Touch Points in Cold Outreach
This chapter discusses the importance of embracing new technology in cold outreach and the benefits of contacting prospects multiple times and through various methods. The chapter emphasizes the need to act like you're genuinely trying to reach these people and highlights the significance of multiple touch points with prospects. It also provides tips on how to follow up with leads and the reasons why starting back at the top of your list can be effective.