The Rise Of Data Collaboration
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating Data Collaboration: Brands & Regulations
This chapter delves into the shifting dynamics of data collaboration between small to mid-sized brands and larger companies, highlighting the imperative for user-friendly platforms to manage first-party data strategies amid varying regulations. It discusses the necessity for marketers and legal professionals to gain technical knowledge and explores how complementary data sets can foster better partnerships in an increasingly regulated environment.
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