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Three lessons from selling to developers

Scaling DevTools

CHAPTER

Outbound to Developers

When a salespersor gets inbalned, it's like a euphoric moment. Outbound to developers is extremely difficult. We weren't allowed to span developus because we're stack overflow. Every email was tailored to the person, and still, the response rat so low. And this work was hard. Like researching someone. You feel like you get to know them. Therere times when i had success with that were when i found someone that already really cared about this topic. I was by far the best way to connect with someone.

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